Identifying baking trends at an early stage and bringing new products quickly and comprehensively to the market and to the consumer. These are our strengths. To this end, we are on the lookout for ideas around the world and are always working at full speed on product developments – for our house brand Decocino and private labels.

The e-factor

Baking creates space for creativity and awakens emotions. People who love to bake delight themselves and their friends and family with a delicious cake or an artistic cake and create shared moments that will be remembered. With Dekoback in the assortment, baking fans will find exactly the products they need for their baking projects on the supermarket shelves and online store.


Cool looks, delicious recipes, certainty to succeed and simplicity in preparation and application characterize our baking decorations and baking ingredients. Our baking accessories are of high quality in material and workmanship, strikingly beautiful in design and impress with easy handling and long life. Standard is not our thing. We offer more.

Family ties

The Dekoback company history began in 2009 with a cake for a child’s birthday party. Today, we are the second-place market leader for baking decorations in Germany with around 140 employees and almost 30,000 sales outlets worldwide.

The product range comprises over 200 products. We work with almost all well-known retail partners in German-speaking countries as well as in other European and non-European countries.

As an owner-managed family business, we are closely tied to our location in southern Germany and place great value on continuity in our relationships…  read more



Together strong

Careers with Dekoback

We have left the start-up phase behind us. The mentality has stayed with us. At Dekoback, decision-making paths are short and hierarchies are lean. Highly motivated, we work side by side on our success – every day, driven by the common goal of growing further.

As a developer of innovative baking ingredients, product development is one of our core competencies. Our customers always receive competent and individual advice and support. Regardless of whether it is a matter of key account customer relations, our specialist retailers, the employees in the supermarket branches or the end customers – being a partner at eye level, having an open ear for all contacts and working together constructively to create optimal solutions is what determines our daily work.

Anyone who recognizes themselves in this is welcome to join us. We offer skilled workers, graduates, trainees and industrial employees interesting jobs, a friendly team and attractive conditions… read more