Product innovations
for the retail market

Recognising product trends early, then quickly bringing suitable products to market and the consumer with extensive coverage: that is our strength. As such, we are constantly looking for new trends all over the world, continuously developing new products and expanding our family of brands. We are expanding our advertising and distribution activities and developing new retail partnerships – both nationally and internationally.

Do-it-yourself products in the retail market

Our focus is on food products for people and animals that create joy, are fun, awaken emotions and encourage creativity. Consumers have an increasing need to create something that is their own, and manage their home and family lives in a way that makes them feel secure and comfortable – as the do-it-yourself movement so clearly shows. You could sum up the approach as “making instead of buying; producing instead of consuming.”

Awakening and satisfying needs

With Dekoback on the shelves and in the shopping baskets, trade distributors and retailers can offer their customers products that meet these needs. The Decocino brand brings together all of Dekoback’s bakery decorating products, while Cabioke offers organic bakery decorating products, while greeting treats and presents add a touch of individuality to the pet supplies market.

These are Dekoback’s brands:


Family ties

About us

The history of Dekoback started in 2009 with a child’s birthday party. Today, Dekoback is a business with 100 employees and 30,000 sales outlets worldwide.

Our product range encompasses around 150 products, and we work with over 500 distribution partners, both domestically and internationally. In 2016, we sold around 14 million items. We currently operate in Switzerland, Denmark, and Finland, with expansion into further European countries and beyond is continuing…  read more



established business
with start-up attitude

Careers with Dekoback

Initially, the only employees at Dekoback, apart from the three founders, were their spouses, a mother-in-law and a sister. Those days are over. What has remained is that Dekoback is a family business, working side-by-side to achieve success and progress.

It goes without saying that, as Dekoback has grown, so has its workforce. Today, we offer students, graduates, specialists and regular workers an interesting place to work with an attractive benefits package … read more